Monthly Archives: June 2011

Ad Rotator Control for Windows Phone 7

I’ve finished creating an ad rotator control for Windows Phone 7 and have published it along with the source code here: Windows Phone 7 Ad Rotator on CodePlex.

I originally created the control so that I could dynamically configure ads appearing on Flashlight 7 based on ad culture. In the US I normally prefer using PubCenter as it usually has the highest eCPM, outside of the US I would switch between other providers (AdMob, InnerActive and AdDuplex for promoting of the app). The main reason for changing the ratios of ad providers was that I wanted to experiment how showing more AdDuplex ads impacts downloads of the app – with this little tool I can do so when eCPM has gone somewhat down (Note: I’ve actually found AdDuplex have a positive effect on app downloads and use it despite higher eCPMs as well).

The control allows setting up of ad probabilites based on culture, so its possible to configure (and update) such a configuration as this:

  • US: 80% PubCenter, 10% InnerActive, 5% AdMob, 5% AdDuplex ads
  • Germany: 80% AdMob, 10% PubCenter, 10% AdDuplex
  • France: 100% AdMob
  • Other: 25% PubCenter, 25% InnerActive, 25% AdMob, 25% AdDuplex

Read the project description and the WP7 ad rotator documentation on more details on how to integrate the control into projects.

Hope you find this tool useful!

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